Lord Northcliffe's message to the readers of his Daily Mail in August 1914:

“Our duty is to go forward into this valley of the shadow of death with courage and faith – with courage to suffer, and faith in God and our country…. We must stand together at this hour…On us of this generation has come the sharpest trial that has ever befallen our race. We have to uphold the honour of England by demeanour and deed… We are standing for justice, for law against arbitrary violence.”